Projekt Cars conducts a tour of various events (HIN, IFO, DUB, MFest) throughout the southwest, and provides marketing benefit to several companies through booth activations and brand imaging. The Projekt Cars Tour encompasses 35+ shows/year. The booth activation consists of transporting all needed aspects of a booth to the venue, setting up the booth, conducting booth activities (as requested by participating company), tearing down booth, and concluding with providing data to the participating company.
Booth activities may include product demonstrations, data acquisition, contest development, and providing promotional products to show attendees. For the past 8 years, the tour encompasses major shows from Mobile, Alabama to San Diego, California, up to Denver, Colorado.